Away From Home

Love your enemy enough to no longer see them as your enemy.
Summary
How might we work with young people caught in challenging circumstances and living in conflict (often through gang affiliations) to collaborate with each other through the vehicle of football.
What we did

Workshops
Wireframing
UX/UI Design
Webflow Development

Love Theme
Provoke
Love Category
Us and Them
Designer
Clive Grinyer, Judah Armani
Away From Home

Overview

People who arrive in the UK escaping challenging circumstances, are often moving at pace to get away from a place they used to call home. Whilst there are excellent organisations who help to reassure and join the dots in this new land, almost all displaced people require individual drawing down on services to deploy a degree of trust.

Away From Home provides a regular, trusting environment that connects with many people who leave their complex situations of home with very few belongings - and, invariably, a football top will be one of those items they bring with them. Football and Away From Home also brings people closer to a different stakeholder - a local resident. A local resident who is passionate about football and change, too; together stronger.

Bringing design to life

There is beggary in a love that can be reckoned.

Final Design: Football Community

Download Away From Home Playbook

Away From Home is a football project that uses the power of the beautiful game to build community and integration for refugees and asylum seekers in the UK. Its mission is to deepen the trust in community through playing and connecting through football and to increase the opportunities to build a new life in a new country.

Key Insights

Through connecting the tasks of teamwork -receiving a pass and making a pass, we will focus on encouraging and tracking empathy, tolerance and the subsequent positive behaviour. Capturing a meaningful indicator of love in its subtle forms; Core Competencies, Collaboration and Behaviour.

Design

We are building a new approach to collaboration and learning for young people caught in the most challenging circumstances in East London.

Working with Society Links, London Learning Consortium and local Football Clubs we are providing a fresh approach to maths and english through collaboration that unites gangs and provides tangible hope.

Sign up for Away from Home community
Signup for the Away from Home Playbook

Selected work

Love in with us

We believe in making life-long love connections through great design.

"Working with Project Love is...Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
"This project expands the vocabulary of design and takes creativity to new territories that enhance our empathy and compassion for others."
"It has been incredible to see how design has been so simply and subconsciously integrated in how we give and recieve love. What can we design for the next modern century to experience?"
"I’ve thought a lot about love, as no doubt many people have. But working on project love is a revelation because the design element makes all sorts of aspirations and hopes so tangible"
1

Research

We begin by thoroughly researching the full spectrum of love and it's target audience, as well as goals for the project. This helps us understand what Love means in different dimensions and how we can understand the insights to build new prototypes.
2

Ideation

Next, we bring together our team of designers and senior business leaders to brainstorm and generate new ideas of Love based on the insights we found. We take a collaborative approach to ensure that we come up with the innovative and modern approaches to fostering love.
3.

Prototype

We begin the low-fidelity design process, creating wireframes of conceptual engaging assets that align with your our goals with Fetzer.
4

Outcome

Finally, we bring everything together in the deliver phase, building and testing our high-fidelity product to ensure that it meets our target audiences needs and is ready for launch.

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Get in touch

Do you have an idea with Project Love? Send us an email and get in touch.